The Dress Theory Seattle
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Our collection ranges from about $1800 to $7000. Around here we think that finding your wedding dress should be a personalized, memorable experience. We believe that a professional stylist and and a beautiful, intimate setting are the ultimate power couple. And we’re pretty sure you’ll agree.

If you do not see your desired appointment time listed below, please give us a call (206) 550-7948! We reserve a number of appointments each and every day that are not available to book through our online scheduler! We are so excited to get you booked and help you find your dress.

Appointment Requirements & Rules

To ensure we can meet all of these standards and follow the CDC, WHO and the local officials offices we have, after very careful consideration decided to operate and reopen only under the follow conditions:

1. Group sizes must remain under three (3). One (1) bride plus up to two (2) guests. This ensures everyone including guests and staff can maintain distancing within the store. It also guarantees will remain under the Mayor’s group size limit no matter what. The smaller the better, was our motto for group size even before this “new normal” was thrown our way. We promise. Brides may come alone too, it works wonderfully that way as well!
2. Masks are mandatory for brides, guests, and our staff at all times inside our store. We will be leaving windows and doors open whenever possible too to increase clean, fresh air flow for all.
3. Contactless browsing and enjoyment. The Dress Theory scheduled staff member(s) will be the only ones touching the wedding dresses on the racks. We’ll show you the gowns we think will be perfect for you and what you shared with us combined with our expertise. If there is any gown you or anyone in your party wish to see that’s on the racks, please let one of our staff members or stylists know and they will get the dress for you. This will help limit touch points and ensure we stay within the limit of dresses that can be tried on during an appointment (to ensure we have time to properly sanitize dresses and store between appointments).
4. Pre-appointment request form and possible virtual consult. If we ask that you connect with us virtually via zoom, FaceTime, or a good old-fashioned phone call, we promise it will be FUN and helpful! It can be brief or 30 minutes to an hour. Whatever you need from us!
5. We ask that if anyone has symptoms, is not feeling well, running a fever above 100.4, recently traveled, or exposed to anyone showing symptoms or confirmed COVID-19 within two weeks will not attend the appointment. We will continue to waive any cancellation policies and fees to ensure no one is pressured to attend the appointment.
6. Guests should follow the CDC recommendations. This currently includes wearing a mask, but we know the guidelines change daily. Please reference this website and the Mayor’s Communication for updated information before your appointment.
7. We are located in the city of Seattle, so while in our store we will be following Seattle’s specific guidelines.
8. Contact free payment only.

Choose a service to schedule

Private Bridal Gown Appointment
Our private appointments are 90 minutes in length and you will have your own personal bridal stylist. Our prices currently range from approximately $1800 to $7500 with the majority priced between $3000 - $5000 before tax and alterations. If you have any requests, questions, or want to say hi, send us an email at seattle@thedresstheory.com. We're here to help! If you are looking for a specific dress by a designer we carry please contact us to see if we have it first. If we do not have the gown we can arrange a loan if available for you. Please email us to ask about specific gowns and loans. We look forward to meeting you and making wedding dress dreams come true. Let's get this party started!
Virtual Styling Consultation
Optional consult before you book/shop for any bride needing to chat, connect, or just a little extra help before getting started. We've intentionally designed these one-on-one styling calls for our brides. You'll be paired with one of our expert stylists to help you start your shopping process. You can choose to receive a personalized Pinterest board following the call with specific gowns chosen for you to browse online! We will share prices, sizing, details, anything you want or need from us to feel supported or connected in this time. We want to ensure our brides feel like they can continue wedding planning and feel empowered for the next steps when we reopen. You'll walk away from this appointment feeling ready for when the time is safe for us to come back together in store to try on gowns, find "the one" and move forward with us and your dream dress! Virtual appointments can be done via FaceTime, Zoom, or traditional phone calls. Whatever makes you feel most comfortable!
Second Bridal Appointment
Reserved only for brides that have already been in for a first appointment at The Dress Theory Seattle. Now you're feeling ready to say Yes! See you again soon! xo
Accessory Appointment
Veil shopping? Come and see us!
Directions 1423 North 45th Street, Seattle, WA 98103, United States
206-550-7948